The articles below are all in pdf format for your downloading pleasure.

Taking Care of Ourselves  TakeCare.pdf

We have a responsibility to protect the value of our work. Here’s why and how.

Image  image.pdf

The “missing chapter” from Leslie’s marketing book: You Don’t Suck.

Tools, part 2  Tools2.pdf

Leslie shares another part of her new book on marketing, following up on the previous Manual.

Tools, part 1  Tools1.pdf

Leslie shares part of her new book on marketing, in the form of a Manual on how to use marketing tools well.

Money  Money.pdf

In case you haven’t noticed, the economy is looking very stormy. Now is definitely the time to batten down some fiscal hatches. Leslie offers some ideas to help weather this oncoming storm.

E-Promos  e-promos.pdf

Good? Bad? Loved? Hated? Just what’s the scoop on e-promos anyway? Leslie offers some suggestions for making this tool work better for your business.

Resolutions  Resolutions.pdf

Take the time to look at where you are, where you were, and where you are headed. Adjust as needed. Don’t forget to give yourself some credit, too.

Creativity and Self-Loathing  CandSL.pdf

Bending is good; bending over isn’t. Here are some hints on how to recognize when you are being self-sacrificing and how to stop this harmful behavior.

Do What You Love  DoLove.pdf

Doing what you love creatively is not only good for your mental health, it’s vital for your business.

Throw out the Crap  Crap2.pdf

Choosing to get rid of things in your way can free up productivity, encourage creativity, and do good things for your business.

Creativity and Mood  CreativityandMood.pdf

We’ve all heard about the tortured artist. You don’t have to be one.

The Client is Not Your Enemy  WorkingWITH.pdf

A project isn’t a gift from the client gods, it’s an opportunity for professional collaboration. You’re not a beggar, you’re a pro.

eMarketing: What Buyers Think eMarketing.pdf

To send epromos or not, that is the question. The answer is here...and how to make ‘em work. (Originally published in Picture magazine)

Bring Out Your Dead dead.pdf

Sure it’s scary to get rid of paying clients, but when they’re actually impeding your success, it’s what you need to do.

Your CODB and You CODB.pdf
Knowing you cost of doing business is vital to running a successful one. Leslie takes you through the steps and explains its importance.

Fairness & Trust fairness.pdf

It may not always feel fair, but doing the right thing is always the right thing. It builds trust and that builds business.

The Grammar Police grammar.pdf

Just because you’re a creative doesn’t mean you can get away with writing poorly. Every contact is a chance to look great to your targets, or not.

Crap in Your Way crap.pdf

Creatives have a lot of hurdles in their work lives. They also have more control than they usually realize. Learn a couple of techniques for re-finding that control.

Fear fear.pdf

It takes chutzpah to follow your heart, but you'll never be successful if you don't.

Stock v. Assignment Rates--a Disturbing Trend stockvassign.pdf

Pricing is always a difficult aspect of the business, and no one wants to lose clients, but this trend has got to be stopped now.

Look but Don't Touch lookbut.pdf

Why you need to resist the urge to take an image from this (or any) website, and what that message at the bottom of this page is all about.

On Lowballing and Being a Professional lowballers.pdf

Defining both “lowballer” and “professional” and why you can't be both.

The Cobbler’s Son Goes Unshod... cobbler.pdf

When my brother asks a marketing question, it results in some important hints for all.

So You Think You Want a Rep... rep.pdf

An overview of the rep/photographer relationship, and how to make it a good one (hint: it takes work).

Need a Website? website.pdf

One of the most often asked questions these days is, surprisingly, “Do I really need a website?” Here’s the answer and some other marketing ideas.

Photographers' Websites – The Good, the Bad, and the Ugly webGBU.pdf

This article will give you an in-depth discussion of what will make your website a more effective marketing tool.