Comments on: Facing reality http://www.burnsautoparts.com/blog/2006/08/23/facing-reality/ Leslie Burns-Dell'Acqua writes on the photo business and marketing Sun, 12 Oct 2008 18:27:19 +0000 http://wordpress.org/?v=2.6.2 By: Ivan http://www.burnsautoparts.com/blog/2006/08/23/facing-reality/#comment-51 Ivan Fri, 25 Aug 2006 20:07:24 +0000 http://www.burnsautoparts.com/blog/2006/08/23/facing-reality/#comment-51 Leslie, I do agree on the first part of your article. It's true that we block to much money in gear, hardware, software, infrastructures and so on. As the time change and rent is more an more availaible, we need to adapt our way of doing business to the current reality. By doing this, lots of photographer wouldn't need to damage the photographer community by low balling, for example. I am speaking about my own experience, as I low balled sometimes in the past for exactly this reason : great gear, but no clients, as there was no more money for marketing. As per the second part, I agree only partially. Some photographer want to express their creativity also by how their work is presented. When calling webmasters or when we buy allready made websites (livebooks...), we only get generic work which doesn't at all express our vision. Webmaster are most often not creatives and they copy their work again and again, changing little. It's understandable, because they want to stay in business and they take no risks. Moreover, try to talk to webmasters : they always want to show how good they are, by bringing in heavy technical difficulties you don't need and don't want as they kill your own vision. Moreover, it's very diffcult to explain this and other stuff to them, as we do not talk the same language at all. I agree with you, for lots of photographers a generic website is sufficient as it answers fully their demand. Seeing some websites, I also think that they should perhaps better think about how to invest their money. But for others, the only way to express fully their vision it's to do their websites themselves. That's what I try to do, for example, and I think, to come back to creativity, other people should also do it : be a full expressed creative and don't hesitate to cross-create. Leslie, I do agree on the first part of your article. It’s true that we block to much money in gear, hardware, software, infrastructures and so on. As the time change and rent is more an more availaible, we need to adapt our way of doing business to the current reality. By doing this, lots of photographer wouldn’t need to damage the photographer community by low balling, for example. I am speaking about my own experience, as I low balled sometimes in the past for exactly this reason : great gear, but no clients, as there was no more money for marketing.

As per the second part, I agree only partially. Some photographer want to express their creativity also by how their work is presented. When calling webmasters or when we buy allready made websites (livebooks…), we only get generic work which doesn’t at all express our vision. Webmaster are most often not creatives and they copy their work again and again, changing little. It’s understandable, because they want to stay in business and they take no risks. Moreover, try to talk to webmasters : they always want to show how good they are, by bringing in heavy technical difficulties you don’t need and don’t want as they kill your own vision. Moreover, it’s very diffcult to explain this and other stuff to them, as we do not talk the same language at all.

I agree with you, for lots of photographers a generic website is sufficient as it answers fully their demand. Seeing some websites, I also think that they should perhaps better think about how to invest their money. But for others, the only way to express fully their vision it’s to do their websites themselves.

That’s what I try to do, for example, and I think, to come back to creativity, other people should also do it : be a full expressed creative and don’t hesitate to cross-create.

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