http://www.burnsautoparts.com/blog/2006/09/08/consultant-v-rep/ Leslie Burns-Dell'Acqua writes on the photo business and marketing Wed, 07 Jan 2009 19:16:51 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.burnsautoparts.com/blog/2006/09/08/consultant-v-rep/comment-page-1/#comment-58 Ivan P Simeon ( mysimeon ) Sat, 09 Sep 2006 18:42:27 +0000 http://www.burnsautoparts.com/blog/2006/09/08/consultant-v-rep/#comment-58 Good point to mention your way to work on your blog Leslie. In our industry, generally speaking, are lots of grey areas we (Consultants, reps, photographers, assistants...) should clear up to better our image. It’s also about branding. We would feel better and certainly our profits would be higher. Choosing not to work with companies for ethical reasons can bring you clients in. It's a well known sales argument widely used in certain industries such as beauty (certain lables are not outsourcing to companies testing on animals) or fashion (certain labels are not working with fur companies) for example. You consultants, the reps and we photographer should more look at how our clients are marketing and try to learn from them. There are lots of ideas which can also help us realize our vision of a good world and show a working ethic. By more looking at our clients way to work and which business they are really in, we will also better answer their needs and again, we will not only sleep better, but finally our profits will also benefit from it. Happy clients = happy photo industry ! Good point to mention your way to work on your blog Leslie. In our industry, generally speaking, are lots of grey areas we (Consultants, reps, photographers, assistants…) should clear up to better our image. It’s also about branding. We would feel better and certainly our profits would be higher.
Choosing not to work with companies for ethical reasons can bring you clients in. It’s a well known sales argument widely used in certain industries such as beauty (certain lables are not outsourcing to companies testing on animals) or fashion (certain labels are not working with fur companies) for example. You consultants, the reps and we photographer should more look at how our clients are marketing and try to learn from them. There are lots of ideas which can also help us realize our vision of a good world and show a working ethic.
By more looking at our clients way to work and which business they are really in, we will also better answer their needs and again, we will not only sleep better, but finally our profits will also benefit from it. Happy clients = happy photo industry !

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