Comments on: It’s not what you think they want… http://www.burnsautoparts.com/blog/2006/10/09/its-not-what-you-think-they-want/ Leslie Burns-Dell'Acqua writes on the photo business and marketing Wed, 07 Jan 2009 22:10:10 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Ivan P Simeon ( mysimeon ) http://www.burnsautoparts.com/blog/2006/10/09/its-not-what-you-think-they-want/comment-page-1/#comment-94 Ivan P Simeon ( mysimeon ) Tue, 10 Oct 2006 07:57:00 +0000 http://www.burnsautoparts.com/blog/2006/10/09/its-not-what-you-think-they-want/#comment-94 You are right to adress this point as it's really not easy to build a portfolio to show the client your work. On the short term, it seems often not rewarding to show QUOTE "the things you care about, not what you think people want to see" QUOTE, but on the long term it's true that you make it this way to the interesting contracts (not only on a creative, but also on a $$$ point of view) The issue with this way is that you will show your heart and soul and the counterparty will critique your heart and soul, which is not easy at all to accept and go over. In my opinion, it's the only way to find the path to "our clients", to build a trusted client base : The clients who will stay with you and pay you accordingly. I am not in yet, but I think it's the only way up to the 20 out of the 20/80. You are right to adress this point as it’s really not easy to build a portfolio to show the client your work. On the short term, it seems often not rewarding to show QUOTE “the things you care about, not what you think people want to see” QUOTE, but on the long term it’s true that you make it this way to the interesting contracts (not only on a creative, but also on a $$$ point of view)

The issue with this way is that you will show your heart and soul and the counterparty will critique your heart and soul, which is not easy at all to accept and go over.

In my opinion, it’s the only way to find the path to “our clients”, to build a trusted client base : The clients who will stay with you and pay you accordingly. I am not in yet, but I think it’s the only way up to the 20 out of the 20/80.

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