Next time you have an agency or client complain about using usage to figure your price, just point them to this article.
This is a fantastic sign for non-employee creatives who participate in the creation of the creative for agencies and their clients. Agencies are finally realizing the importance and VALUE of their creative work, and charging for it rather than the time to create.
Just like photographers (and some others).
Woo hoo! A good sign for the future!
(thanks to Peter Schafrick for emailing the link)