Copyright…hello?

As if it isn’t bad enough that some techno-wonk decided to “help” the Obama campaign by making a “viral” anti-Clinton ad (which, of course, will probably significantly hurt the campaign in the end as it looks bad that the “creator” of it worked–now past tense–for the company that made Obama’s website, etc.), in the media coverage there has been scant mention that the “ad” is, in fact, a huge copyright infringement case!

All of us in the creative industries should be screaming about this to anyone and everyone. Post it on major media comments pages. This wasn’t satire, this wasn’t fair use, this was someone making a derivative work out of the beautiful and compelling 1984 Ridley Scott-directed Apple commercial.

Regardless of your politics, this so-called viral was, quite simply, bad because it was made from stolen intellectual property.