Archive for July 12th, 2007

Free e-book!

Thursday, July 12th, 2007

David Parrish is a creative business consultant located in the UK (but he works internationally). I stumbled upon his site (link in my Blog Injectors section, too) and was immediately impressed. This guy knows his stuff and he shares it with the world.

One of the best things he shares is his book, in electronic form. TShirts and Suits should be required reading for any creative professional, particularly any who is even vaguely toying with the idea of launching her/his own company. It’s chock full of solid information and, though it is written for a UK audience, the info holds up on this side of the pond too (just don’t get confused with all the alternate spellings :-)) It’s also written in language we all can understand, uses humor, and the design and illustrations are well done to boot.

Go. Download. Read. Even if you’ve been in business for a while. I bet you’ll learn something helpful no matter where you are in your creative career.

What do you do if…

Thursday, July 12th, 2007

…you’re Nicole Miller in this situation: MSNBC puts one of your wedding dresses, priced at over $1000, up against a dress from Target, priced at less than $150, and the people can’t tell the difference?

What can we learn from this? You can price your product at whatever you want, but if it isn’t different and special, eventually people will realize it’s not worth the price. It becomes a commodity. But if you make something special, unique, then no one will ever confuse it with the cheap commodities in the same product category.