iPhones and marketing
Monday, August 13th, 2007With the advent of the iPhone and its popularity with the creative class, we should take some time to consider its implications in marketing for creatives. If your website is only Flash-based, your iPhone-wielding audience can’t see your site. You need to have an html version for that.
“So what?” you might be thinking, “if they can’t see it on their iPhone they’ll just use the computer later.” Well, I’m not so sure of that. Creatives are often short attention span folk and if they can’t see it now, they may very well forget to look later. Let’s say you send an email promo with a link to your site. The AD gets the email while on a shoot with a different photographer, on location, and carrying his iPhone. He loves the image on the promo and clicks to see your site, but can’t get it because of the Flash issue. There is a missed opportunity.
I think more and more creatives (ADs, etc.) will start carrying iPhones and using them rather than computers, as much as possible. This will mean redesigning emails and sites to maximize how they are seen on an iPhone, if you want to reach these people on their first line of connection. Yes, they will still use the computer and may, eventually, get to looking at your site using that second line of connection, but I think those who get in first will have a better chance at making a great first impression.
