Comments on: More thoughts on pricing http://www.burnsautoparts.com/blog/2007/08/21/more-thoughts-on-pricing/ Leslie Burns-Dell'Acqua writes on the photo business and marketing Mon, 08 Sep 2008 07:55:31 +0000 http://wordpress.org/?v=2.6.1 By: Bruce DeBoer http://www.burnsautoparts.com/blog/2007/08/21/more-thoughts-on-pricing/#comment-18235 Bruce DeBoer Wed, 22 Aug 2007 14:57:58 +0000 http://www.burnsautoparts.com/blog/2007/08/21/more-thoughts-on-pricing/#comment-18235 Good stuff on a tough subject and it’s not getting easier. Tim – thanks for sharing, I’m acutely aware of the time and effort it takes to gain enough savvy to negotiate effectively with buyers. Oddly enough stock agencies may become our allies on this. One doesn’t have to be too aware of the internal struggles of Corbis and others to understand that it’s tough for even the powerful to turn a worthy profit in our business. There is ceaseless downward pressure on prices, but there is a line to be drawn that only those with the power to negotiate can make stick. Good stuff on a tough subject and it’s not getting easier. Tim – thanks for sharing, I’m acutely aware of the time and effort it takes to gain enough savvy to negotiate effectively with buyers.

Oddly enough stock agencies may become our allies on this. One doesn’t have to be too aware of the internal struggles of Corbis and others to understand that it’s tough for even the powerful to turn a worthy profit in our business. There is ceaseless downward pressure on prices, but there is a line to be drawn that only those with the power to negotiate can make stick.

]]> By: info http://www.burnsautoparts.com/blog/2007/08/21/more-thoughts-on-pricing/#comment-18231 info Wed, 22 Aug 2007 13:29:44 +0000 http://www.burnsautoparts.com/blog/2007/08/21/more-thoughts-on-pricing/#comment-18231 Tim: Thanks for contributing to this blog, and, of course, for all the great work you've done for photographers everywhere. I just realized I didn't originally link to your site in my post, which I should have. I've changed that now. Bad me! -Leslie Tim:
Thanks for contributing to this blog, and, of course, for all the great work you’ve done for photographers everywhere.

I just realized I didn’t originally link to your site in my post, which I should have. I’ve changed that now. Bad me!
-Leslie

]]> By: Tim Olive http://www.burnsautoparts.com/blog/2007/08/21/more-thoughts-on-pricing/#comment-18218 Tim Olive Wed, 22 Aug 2007 06:11:43 +0000 http://www.burnsautoparts.com/blog/2007/08/21/more-thoughts-on-pricing/#comment-18218 Hi Leslie, Thanks for bringing up this important topic on pricing. Understanding the logic behind fee structure is SO important, and it's one we rarely even hear mentioned. A related topic is usage fees, and how extended use (invoiced with the original job) and subsequent re-use fees (the ad has already run) are different, and why. More important than the fees themselves, is the logic behind them. Once you understand that, so will your clients as you explain it to them. Keep up the good work. Tim Olive APA Hi Leslie,

Thanks for bringing up this important topic on pricing. Understanding the logic behind fee structure is SO important, and it’s one we rarely even hear mentioned. A related topic is usage fees, and how extended use (invoiced with the original job) and subsequent re-use fees (the ad has already run) are different, and why. More important than the fees themselves, is the logic behind them. Once you understand that, so will your clients as you explain it to them.

Keep up the good work.

Tim Olive
APA

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