Comments on: 2.1Billion http://www.burnsautoparts.com/blog/2007/10/04/21billion/ Leslie Burns writes on the photo business and marketing Mon, 29 Apr 2013 18:41:10 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: info http://www.burnsautoparts.com/blog/2007/10/04/21billion/comment-page-1/#comment-20700 info Mon, 08 Oct 2007 15:56:32 +0000 http://www.burnsautoparts.com/blog/2007/10/04/21billion/#comment-20700 How? We stop asking and start stating. We don’t ask our buyers to pay whatever for usage, we tell them that is the price to use the image. Xusage =Yprice…period. We negotiate by lowering the price IN EXCHANGE for something–less/diferent usage, including issues of geography, exclusivity, etc.

Every one of the photographers I know who has raised his/her prices and stuck to them has lost maybe a couple of gigs but has MORE than made up for it by getting better rates for the gigs s/he gets and, bonus, s/he is treated more respectfully by the clients.

Of course, you (generic “you”–not Bruce in particular) can only do this IF you make great work. If you aren’t, then you need to look at your fundamentals–like why are you running a creative business in the first place?
:-) –Leslie

]]> By: Bruce DeBoer http://www.burnsautoparts.com/blog/2007/10/04/21billion/comment-page-1/#comment-20569 Bruce DeBoer Sat, 06 Oct 2007 15:56:08 +0000 http://www.burnsautoparts.com/blog/2007/10/04/21billion/#comment-20569 So … how do we turn this around? Web usage prices are a joke when compared with how the images impacts the success of the ad or with the percent of the ad buy.

One problem is that images have been marketed buy file size. The standard has been set; expectations are difficult to manage now that tracks have been laid.

You all know the difficulty we’ve always had educating prospects, clients and peers regarding usage licenses, how do we now ask them all to abandon the current – small file size = cheaper – mentality?

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