Archive for March 3rd, 2008

Two left

Monday, March 3rd, 2008

I got an email today from someone who, almost in passing, mentioned that he’d go to SB2 when it came to his city later. Thing is, it’s not ever going to be in his city. It’s probably not going to be in yours either, because unless you are in Philadelphia or Chicago you’re going to have to travel to attend.

Two cities left–that’s it, that’s all. Los Angeles and Atlanta are in the past (with great reviews!) and only Philadelphia (THIS weekend) and Chicago (in April) remain.

ASMP is not going to add cities and make this a touring event beyond the original 4 cities. It’s a ton of work and expense to put these events together and the planning was, and is, for it to be in these four cities only.

Some of you are probably saying that it’s too much hassle or expense to travel to attend. I say that is just not true. Look at me–I have been gone from my home and office since February 17th. I won’t get back until the 14th of March. I won’t see my husband (or cats) for a month almost. Yes, the length of my trip is connected to my (irrational) aversion to flying, of course, but the premise still holds: if it is worth my time (and effort and expense) to be gone for a month to present these events, isn’t it worth your time (and effort and expense) to take about 3 days to change your business for the better?

And I am only one of the people involved!

John Harrington, Blake Discher, Judy Herrmann, Susan Carr, Richard Kelly, Gene Mopsik, Elena Goertz and volunteers from the ASMP Board leave their homes and families and (most of them) their businesses to give you their best stuff. This is work, and we are happy to do it, but we can’t bring it to all of you in every place. You have to do your part too–come to one of the last two events. Do it for yourself, your business.

*****
In the last two cities, I am holding space for overflow meetings on Monday. There has been such demand for the $75 30-minute mini-consultations that they have been booking up well in advance. So, if you can’t book a mini-consultation with me on Friday (through ASMP), contact me directly and I’ll do my best to fit you in on Monday in-between my longer-format meetings.

The R word

Monday, March 3rd, 2008

Talk about timing…here I am, about to send a new Manual (to those of you on my list) about the (impending?) recession, when I find this article from the Harvard Business School. It, like the new Manual, deals with marketing and the economic downturn. The HBS article isn’t geared for our business exactly, but you can still glean a lot of good info from the piece.