Comments on: I want it now http://www.burnsautoparts.com/blog/2008/03/31/i-want-it-now/ Leslie Burns-Dell'Acqua writes on the photo business and marketing Fri, 09 Jan 2009 21:34:14 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Terence Patrick http://www.burnsautoparts.com/blog/2008/03/31/i-want-it-now/comment-page-1/#comment-31493 Terence Patrick Tue, 01 Apr 2008 20:27:32 +0000 http://www.burnsautoparts.com/blog/?p=387#comment-31493 Great post Leslie. I am guilty of the want it now way of thinking from time to time and can forget that the bigger the company, the slower the decision. It's was nice to be reminded of the process and mechanics of campaign marketing with the simple Mini example. Great post Leslie. I am guilty of the want it now way of thinking from time to time and can forget that the bigger the company, the slower the decision. It’s was nice to be reminded of the process and mechanics of campaign marketing with the simple Mini example.

]]> By: Martha Retallick http://www.burnsautoparts.com/blog/2008/03/31/i-want-it-now/comment-page-1/#comment-31487 Martha Retallick Tue, 01 Apr 2008 16:59:57 +0000 http://www.burnsautoparts.com/blog/?p=387#comment-31487 Couple of things jumped out at me: 1. Sending a postcard and not getting any response. Ummm, PhotoBob, take a look at your desk. I'll bet it has this thing that rings. You know, the telephone. Not only does it ring, you can also pick it up and make some other phones ring. So, why not call some of the people on your postcard list and see if, maybe-just-maybe, they would be interested in doing business with you? Works for my business, and I'll bet it will work for yours. 2. People who don't return your calls. The nerve of those meanies! I've had more than a few of them over the years, and you know what? Some people are just plumb hard to get in touch with. Does this mean that we are to give up, retreat to a corner, and feel sorry for ourselves? Nope. It means that we should persist. I do. And, get this, some of these hard-to-gets have thanked me for staying in touch! Couple of things jumped out at me:

1. Sending a postcard and not getting any response. Ummm, PhotoBob, take a look at your desk. I’ll bet it has this thing that rings. You know, the telephone. Not only does it ring, you can also pick it up and make some other phones ring.

So, why not call some of the people on your postcard list and see if, maybe-just-maybe, they would be interested in doing business with you? Works for my business, and I’ll bet it will work for yours.

2. People who don’t return your calls. The nerve of those meanies!

I’ve had more than a few of them over the years, and you know what? Some people are just plumb hard to get in touch with.

Does this mean that we are to give up, retreat to a corner, and feel sorry for ourselves? Nope. It means that we should persist. I do. And, get this, some of these hard-to-gets have thanked me for staying in touch!

]]> By: Charlie Laumann http://www.burnsautoparts.com/blog/2008/03/31/i-want-it-now/comment-page-1/#comment-31477 Charlie Laumann Tue, 01 Apr 2008 15:59:54 +0000 http://www.burnsautoparts.com/blog/?p=387#comment-31477 Great post. A characteristic of creatives is that we are impatient, we easily get bored and want to move on to something else. Maybe it's time we learn to slow down, develop patience. For me patience has been the hardest thing to learn, but as I see it grow, I see a better future ahead of me. As I see myself developing patience, everything starts to change including my relationships with people. And really marketing is about developing relationships. It's about growning relationships. The best take years to cultivate and those will last the longest. Great post. A characteristic of creatives is that we are impatient, we easily get bored and want to move on to something else. Maybe it’s time we learn to slow down, develop patience. For me patience has been the hardest thing to learn, but as I see it grow, I see a better future ahead of me.
As I see myself developing patience, everything starts to change including my relationships with people. And really marketing is about developing relationships. It’s about growning relationships. The best take years to cultivate and those will last the longest.

]]> By: Daniel Marchand http://www.burnsautoparts.com/blog/2008/03/31/i-want-it-now/comment-page-1/#comment-31473 Daniel Marchand Tue, 01 Apr 2008 14:32:05 +0000 http://www.burnsautoparts.com/blog/?p=387#comment-31473 We all know about the old advertising saying: "I know that half of my advertising dollars are wasted, I just don't know which half." ... We all know about the old advertising saying: “I know that half of my advertising dollars are wasted, I just don’t know which half.” …

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