Archive for April 23rd, 2008

Told you so

Wednesday, April 23rd, 2008

Okay, not to toot my own horn too much, but I think Heather Morton’s post today is not only incredibly helpful to photographers, it also goes to show that I’m not just making up the stuff I’m telling you folks. 

To summarize, when doing your marketing to art buyers, keep the following in mind: send regularly; keep it simple; it’s all about the images; don’t be a jerk; most promos end up in the bin but you have to send ‘em; don’t ever expect to hear anything back; most emails get deleted but you have to send ‘em; have I mentioned, it’s all about the images; consistency is important; so is patience; don’t stalk; don’t whine; meetings are rare but important; calls work if done right; offer instead of ask; and, oh yeah, it’s all about the images.

Brain is back

Wednesday, April 23rd, 2008

…but the voice is still shot. You all will be able to hear it in all its froggy goodness if you listen to the newest Creative Lube podcast I just posted.

This episode is on building your team. Why team? Because photographers are a solitary lot for the majority but those who build good teams tend also to be more successful and happier. Good for your head and vital for your business. Go team. :-)