Comments on: Value of creativity http://www.burnsautoparts.com/blog/2008/06/30/value-of-creativity/ Leslie Burns-Dell'Acqua writes on the photo business and marketing Fri, 21 Nov 2008 04:23:16 +0000 http://wordpress.org/?v=2.6.3 By: Tony Blei http://www.burnsautoparts.com/blog/2008/06/30/value-of-creativity/#comment-34665 Tony Blei Tue, 01 Jul 2008 16:03:11 +0000 http://www.burnsautoparts.com/blog/?p=462#comment-34665 I use to work in newspaper and quite often people would be upset that they didn't get the best picture and say things like, "I just didn't know what THEY wanted." To which I would respond, "You weren't hired to get what THEY wanted, you were hired for your style, vision and everything else you bring to the table." Years later, I was in the middle of an assignment and was trying to get what THEY wanted when my own words came back to me. I shifted gears and based on their needs, I took the pictures that I wanted to take. They loved them. This is the case with Seth McFarlane and any other creative who has an established style and vision. The client wants what they have -- it has value -- and it would be a great disservice for him (and others) to bow to "the money." It would be a disservice because "the money" would take away his creative vision. I use to work in newspaper and quite often people would be upset that they didn’t get the best picture and say things like, “I just didn’t know what THEY wanted.” To which I would respond, “You weren’t hired to get what THEY wanted, you were hired for your style, vision and everything else you bring to the table.”

Years later, I was in the middle of an assignment and was trying to get what THEY wanted when my own words came back to me. I shifted gears and based on their needs, I took the pictures that I wanted to take. They loved them.

This is the case with Seth McFarlane and any other creative who has an established style and vision. The client wants what they have — it has value — and it would be a great disservice for him (and others) to bow to “the money.” It would be a disservice because “the money” would take away his creative vision.

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