Talking about websites
Monday, August 11th, 2008Okay, I have to share the screen-shot of the PDN page where, in the flippy-flippy of the animation, the blurb about my consultation appears.
click for full size
Just like how you might get excited about seeing your work on a billboard or in a magazine, it’s fun for me to see my name there (and know it’s connected to my work).
The odd thing is that, completely unconnected from this and the release of my video presentation on websites (available here), there seems to be a sudden increase in discussions about photographer websites on several forums. And, unfortunately, most of what I am reading is about how to get it cheap.
Cheap is not what you should be thinking about when it comes to your site. This is where you need to be willing to loosen the pursestrings because of the potential impact. Your website is your most important marketing tool in many ways and if it so much as gives off a whiff off cheap or passé or poorly designed, it will hurt you more than I think many of you realize.
I would rather see someone allocate more funds to making a great site, even if it means, say, not having print promos for a year. It’s that important.
