Slow season
According to Seth Godin, the next two weeks are the slowest*, traditionally. I think that’s probably true in our industry too. Rather than complaining about the phone not ringing, why not take this time to rev up your marketing? What marketing tasks could you accomplish? How about…
- start a new blog
- shoot something every day for the next 14 days for your blog (a connected min-project)
- change up your website images
- clean up/update your list(s)
- segment your lists better
- develop lists of great promo ideas for each segment of your list
- plan a trip to another city (or a couple) to show your book (take the trip some other time, though)
- plan a new promo campaign and get it to the printers
- brainstorm personal projects
- evaluate where you are on your goals for the year and re-tool as needed to get there
Those are just a few ideas. I bet you can come up with a bunch more.
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* not for me–I have registration and get my books today and it’s my birthday. 
August 18th, 2008 at 9:08 am
Happy Birthday! Have fun with those books
August 18th, 2008 at 1:31 pm
Happy Birthday Leslie.
- OG
August 19th, 2008 at 5:21 am
A little bit late, but I hope that you had a nice birthday. And do not forget: Age is nothing but a number…
August 19th, 2008 at 6:30 am
Hello,
Great post, and Happy Birthday!
SC
August 19th, 2008 at 9:48 am
Don’t complain about your phone not ringing. Make other people’s phones ring. Believe it or not, some people are at work today. And, if you call them, some of them may actually do business with you.