Just because it costs a lot
Friday, September 5th, 2008Just because someone spends a ton of money on a promo, doesn’t mean it is any good. Take the newMicrosoft commercial made by CP&B with Jerry Seinfield.
How many millions did this cost to make? How many millions have been spent on placement? But where is the core message? What does it offer the buyer?
In my opinion (and I’m sure others will disagree), it’s not even funny. But it fails mostly because the CP&B folks (and MS) tried too hard to be Apple-esque–quirky/witty as the Mac/PC ads have been–and in copying (without looking like they were copying) they stopped being themselves.
So, you can spend a butt-load of money, but it will fall flat if you forget to be, well, you.
(thanks åsk for the link)
