Comments on: Just because it costs a lot http://www.burnsautoparts.com/blog/2008/09/05/just-because-it-costs-a-lot/ Leslie Burns writes on the photo business and marketing Tue, 07 Feb 2012 04:43:54 +0000 hourly 1 http://wordpress.org/?v=3.3 By: info http://www.burnsautoparts.com/blog/2008/09/05/just-because-it-costs-a-lot/comment-page-1/#comment-35842 info Sat, 13 Sep 2008 23:10:13 +0000 http://www.burnsautoparts.com/blog/?p=627#comment-35842 For those of you who have been reading the comments, I just deleted one by "Jeep" that praised the ads. Why did I do that? Because it came from the CP&B server!!! In other words, it was a planted comment by the ad agency. I figured this out when I got a second post from the same person. It felt odd, so I checked the server info a bit more closely. There is was: denout01.cpbgroup.com. What pissed me off about it? That they didn't have the guts to stand up and say "We made this and this is why we think it is good." I could respect that, but pretending you're just "somebody" with a comment is smarmy at best. So, buh-bye. -L For those of you who have been reading the comments, I just deleted one by “Jeep” that praised the ads. Why did I do that? Because it came from the CP&B server!!! In other words, it was a planted comment by the ad agency.

I figured this out when I got a second post from the same person. It felt odd, so I checked the server info a bit more closely. There is was: denout01.cpbgroup.com.

What pissed me off about it? That they didn’t have the guts to stand up and say “We made this and this is why we think it is good.” I could respect that, but pretending you’re just “somebody” with a comment is smarmy at best. So, buh-bye.
-L

]]> By: Caitlin http://www.burnsautoparts.com/blog/2008/09/05/just-because-it-costs-a-lot/comment-page-1/#comment-35804 Caitlin Sat, 06 Sep 2008 20:33:24 +0000 http://www.burnsautoparts.com/blog/?p=627#comment-35804 This seems to be a teaser for a campaign series... and too be honest in my opinion yes it was odd but I think it's what CPB does best. Start out with a quirky oddity and turn it around on the viewers/consumers.. just look at VW and BK (the king was creepy at first). check out what Ad Age had to say: http://adage.com/article?article_id=130763 It definitely has people buzzing. This seems to be a teaser for a campaign series… and too be honest in my opinion yes it was odd but I think it’s what CPB does best. Start out with a quirky oddity and turn it around on the viewers/consumers.. just look at VW and BK (the king was creepy at first).
check out what Ad Age had to say: http://adage.com/article?article_id=130763

It definitely has people buzzing.

]]> By: Danno http://www.burnsautoparts.com/blog/2008/09/05/just-because-it-costs-a-lot/comment-page-1/#comment-35802 Danno Sat, 06 Sep 2008 07:05:45 +0000 http://www.burnsautoparts.com/blog/?p=627#comment-35802 ps : liking the new manual :) Rocksteady, Danno~ ps : liking the new manual :)

Rocksteady,
Danno~

]]> By: Danno http://www.burnsautoparts.com/blog/2008/09/05/just-because-it-costs-a-lot/comment-page-1/#comment-35801 Danno Sat, 06 Sep 2008 06:55:33 +0000 http://www.burnsautoparts.com/blog/?p=627#comment-35801 And that may be true about CP&B, we'll have to see. As for this first commercial, here's an article that gives more details than I could, said better than I could: http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/ some good quotes from microsoft: "The ads are just an icebreaker, he ads, to reintroduce Microsoft to consumers." "The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity." so i think it's something that might just work out... we just have to wait and see :) Rocksteady, Danno~ And that may be true about CP&B, we’ll have to see.

As for this first commercial, here’s an article that gives more details than I could, said better than I could:
http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/

some good quotes from microsoft:

“The ads are just an icebreaker, he ads, to reintroduce Microsoft to consumers.”

“The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.”

so i think it’s something that might just work out… we just have to wait and see :)

Rocksteady,
Danno~

]]> By: info http://www.burnsautoparts.com/blog/2008/09/05/just-because-it-costs-a-lot/comment-page-1/#comment-35799 info Sat, 06 Sep 2008 03:32:03 +0000 http://www.burnsautoparts.com/blog/?p=627#comment-35799 Well, I dunno...but I do know that not one of my friends or family thought it had any redeeming qualities. Not one. And on a discussion group of people in advertising from all over the world of which I am a part, those who commented all had negative things to say. I think it's (further?) proof that CP&B is on a downward trend and I predict we'll see a new hot shop in the future. -Leslie Well, I dunno…but I do know that not one of my friends or family thought it had any redeeming qualities. Not one. And on a discussion group of people in advertising from all over the world of which I am a part, those who commented all had negative things to say.

I think it’s (further?) proof that CP&B is on a downward trend and I predict we’ll see a new hot shop in the future.

-Leslie

]]> By: Danno http://www.burnsautoparts.com/blog/2008/09/05/just-because-it-costs-a-lot/comment-page-1/#comment-35795 Danno Sat, 06 Sep 2008 02:23:48 +0000 http://www.burnsautoparts.com/blog/?p=627#comment-35795 I think that this is a series of videos , to reintroduce america to microsoft. it's the first of many and will help slowly get people familiar with the brand that they are trying to sell. i think comparing this one commercial to the entire body of apple's "mac and pc" commercials is a bit unfair. i think that it did what it was supposed to and did it well. it didn't offend or try to hard to be something or try to hard to NOT be something. it was just a slightly quirky , non-offensive , general-population-consumable commercial. Plus i don't think that they spent too much money. how much is 'too much'? we'll see. if it gets people to believe in a product or have more confidence in a product, and the numbers show it, then whatever the cost, it was worth it. could they have done it differently? sure. but you can't be all things to all people. But to answer one of your questions directly: "But where is the core message? What does it offer the buyer? " it offers a safe, non-threatening commercial that allows someone other than bill gates to be the nerdy one. It offers the buyer confidence that microsoft can be relevant while not trying to overtly oversell the consumer with "YOU MUST BUY THIS TO BE FULFILLED!!". I think that as the series of commercials come out it will be a good mix of 'buy this' and 'we are able to be relevant'. Rocksteady, Danno~ I think that this is a series of videos , to reintroduce america to microsoft. it’s the first of many and will help slowly get people familiar with the brand that they are trying to sell. i think comparing this one commercial to the entire body of apple’s “mac and pc” commercials is a bit unfair.

i think that it did what it was supposed to and did it well. it didn’t offend or try to hard to be something or try to hard to NOT be something. it was just a slightly quirky , non-offensive , general-population-consumable commercial.

Plus i don’t think that they spent too much money. how much is ‘too much’? we’ll see. if it gets people to believe in a product or have more confidence in a product, and the numbers show it, then whatever the cost, it was worth it. could they have done it differently? sure. but you can’t be all things to all people.

But to answer one of your questions directly:
“But where is the core message? What does it offer the buyer? ”
it offers a safe, non-threatening commercial that allows someone other than bill gates to be the nerdy one. It offers the buyer confidence that microsoft can be relevant while not trying to overtly oversell the consumer with “YOU MUST BUY THIS TO BE FULFILLED!!”. I think that as the series of commercials come out it will be a good mix of ‘buy this’ and ‘we are able to be relevant’.

Rocksteady,
Danno~

]]> By: Ed Taylor http://www.burnsautoparts.com/blog/2008/09/05/just-because-it-costs-a-lot/comment-page-1/#comment-35786 Ed Taylor Fri, 05 Sep 2008 20:23:00 +0000 http://www.burnsautoparts.com/blog/?p=627#comment-35786 Huh? Huh?

]]> By: heather http://www.burnsautoparts.com/blog/2008/09/05/just-because-it-costs-a-lot/comment-page-1/#comment-35781 heather Fri, 05 Sep 2008 16:28:53 +0000 http://www.burnsautoparts.com/blog/?p=627#comment-35781 I have to say...I don't get it? WHAT is the message? I have to say…I don’t get it? WHAT is the message?

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