Archive for September 30th, 2008

Recession plans

Tuesday, September 30th, 2008

Here is an interesting article that, while geared towards UK consumer-targeting marketers, presents some significant points for others like you business-targeting marketers (that would be you commercial photographers) no matter where you are. Note some of the topics discussed: differentiation is key; buyers will still be willing to pay for what is special; and, slowdowns can be weathered well if you plan and stick to your plans.

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Thinking Cap

Tuesday, September 30th, 2008

Scientists are working on real ones, and one of the goals is to induce creativity. If they succeed, what will that do to the creative professions? Kind of profound, when you think about it.

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They want risky

Tuesday, September 30th, 2008

Really, they do. Creative risk, that is. In fact, there seems to be a problem with agencies not being creative enough.

Is your work too safe?

(Thanks Lance for the tip)

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