I got an email from Aaron Ansarov the other day, thanking me for the latest Manual and sharing his recent idea for a promo. I was so blown away with it I asked him if I could share it here, and he kindly said that would be fine with him. In fact, he’s posted about it on his own blog, which saves me the effort of retelling his story. Better to get it from him directly.
It’s a brilliant idea…for him and his work. This wouldn’t work for anyone else but him.
What would work for you?
Great promo idea. I’m wondering how he got all the creatures to be still for him!
Something to keep—that’s the challenging thing to create—something an AD will want to tack on the wall or a conversation piece to keep on the desk…