http://www.burnsautoparts.com/blog/2009/10/08/what-is-1billion-alex/ Leslie Burns writes on the photo business and marketing Tue, 07 Feb 2012 04:43:54 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.burnsautoparts.com/blog/2009/10/08/what-is-1billion-alex/comment-page-1/#comment-43674 Pat McHugh Fri, 16 Oct 2009 17:33:13 +0000 http://www.burnsautoparts.com/blog/?p=1350#comment-43674 It makes perfect sense obviously to produce a news or fashion magazine over the internet, no paper costs, no distribution costs. However, it is a difficult 'sell' in advertising terms. It is happening though with large national brands.In smaller localised markets business is tougher as it is difficult to figure the tangible benefits of spending 'virtual' advertising dollars. There in lies the problem, large national magazines may do well in the virtual world but localized publications may not, or it might work the other way round. Another question is - if a magazine is already producing an elaborate web site what are the benefits of producing a kindle type publication as well? It makes perfect sense obviously to produce a news or fashion magazine over the internet, no paper costs, no distribution costs. However, it is a difficult ‘sell’ in advertising terms. It is happening though with large national brands.In smaller localised markets business is tougher as it is difficult to figure the tangible benefits of spending ‘virtual’ advertising dollars. There in lies the problem, large national magazines may do well in the virtual world but localized publications may not, or it might work the other way round. Another question is – if a magazine is already producing an elaborate web site what are the benefits of producing a kindle type publication as well?

]]>