Archive for January 20th, 2010

The impact of a piece of paper

Wednesday, January 20th, 2010

…okay, two pieces if you count the envelope.

On Monday I had my first appointment with my new doctor. I was impressed by him, quite a bit actually, and felt good about my choice.

Today, Wednesday, I got this in my mail:

note from doc It is a hand-written “welcome to the practice/nice to meet you/thank you” note. It was on nice paper, with a hand-addressed envelope.

The doc wrote both. I know because I have compared the writing to the notes he gave me to take home after our meeting. He also referenced some of the non-medical things mentioned during our meeting. It was, in other words, a lovely, personal note.

When was the last time you had a doc send you a note like that? When was the last time any of your professional service providers did this?

More importantly, when was the last time you wrote such a note to one of your clients?