Call, already
Friday, September 3rd, 2010Are you looking for something to jump-start your marketing? Something you can do NOW? Something inexpensive but which can have the best payoff of any marketing tool in your BatBelt?
Call your targets and try to get meetings.
Meeting face-to-face with your targets is the shortest route to getting work. You’re not going to walk out of meeting with work all the time, but you’ll be pleasantly surprised at how often you do or how fast afterwards the phone rings. A meeting puts you top-of-mind and it gives you the chance to become a whole person in your targets’ minds. You’re no longer just some photographer… you’re the one who told the great joke or wore the cool shoes or who had the coolest bag or, had an amazing image with an iguana, or well, pretty much anything.
And the best way to get meetings is still to get on the phone. Emails, texts, etc., do not work as well. Again, it’s about being a real person, and the voice imparts that better than any other (not in-person) contact form.
So, make a list, check it twice, and start calling already.