Editorial? Maybe more!

For those of you who have been signing away too many rights for editorial projects, look what Pepsi is doing. They are re-monetizing editorial images as apps. You read that right…they are taking editorial images and repurposing them.

The next person who says that it’s okay to just sign contracts because the images really won’t be used again (think about the old Boston Globe WFH fight, etc.) gets a (figurative) beating.