Archive for February 21st, 2012

Being Your Brand

Tuesday, February 21st, 2012

Today there is a fascinating post on DuetsBlog.com (“creativity & the law”). It explores the recent re-branding of JCPenney and the attempt to force them to drop Ellen DeGeneres. It teaches all of us a big lesson: your brand is not your logo, it is who you are in the world.

This is why you can’t bullshit your targets. You can’t pretend to be visionary or to care about art and design and creativity and the work you make. You had better eat, sleep, and breathe your passion for what you do, because your targets will suss out a fake faster than you can say Nikon.

Make your work.

Show your work.

Live your brand.