Death of SEO

I’ve been saying it for years, SEO is a waste of your time. Here is more proof.

If you want to get clients, the right clients, then you need to make fantastic work that is your work (not trying to be anyone else) and then do the research to find who might be interested in that and reach out to them. It’s not that complicated but it is work. There are no cheap or fast tricks.

 

One Reply to “Death of SEO”

  1. I could write at length about his article thats sourced from clicks.com.

    It is without a doubt idiotic to spend not only money but our most precious commodity, time on extensive SEO and its derivatives in hopes of the next big job from NIke or Teamone.USA calling on you because they googled photographers. The behavior matrix for those orgs just don’t support that landscape.

    However that said, lets get a few things straight… Google does not care about web pages with great content, it cares about advertising….Period. Good content is a part of that process but its not the driving force. Second its recent movement to the Humming Bird algorithm was focused on protecting its advertisers from guerrilla style tactics from non-advertisers and the abuse that many of the offshore SEO entities have been selling to legitimate businesses in the hopes of being found and or growing a customer base.

    I can’t agree more with the idea of reaching out directly via email, snail mail and person to person contact as the true corner stone of a long term business model. Part of the model is the ability to search and find images that have been indexed by google and the best way to do that is to have a SEO system that one layers into their post production workflow that if done correctly is very little work.

    I recently had an email from out of no where and they found me because of the SEO I have implemented. They were looking for images done on the island of Zanzabar and found my work that has been indexed by google. They emailed me directly even though they were looking at a competitor, reason, “we want you to shoot that for us.”

    I think that extensive time spent on SEO and Social Media is a waist, but strategic naming convention of your work in your business practice has no down side. Just don’t expect a call from Deutsch

    Don Mirra
    http://www.donmirra.com

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