The perils of podcasting

It sounds so simple–record a bit, upload, and link and, voilà, a podcast is born. Only it’s not quite that simple. The first episode was poorly mixed so the music was too loud for some folks. The second episode caused some sort of odd bug that made it not appear in iTunes and, for extra measure, made the first episode disappear from there as well, even though both appeared on the server, etc. Hours later, it’s been fixed.

So what? Well, the point for you folks is that sometimes we think that something is going to be really fast and/or easy and it turns out not to be either or both. This happens in marketing all the time. There is no such thing as the quick fix when it comes to marketing–everything takes time to work even if the time to make is minimal. What we need to remember is to have patience.

That workbook.com mini-portfolio may not bring you in a job for many, many months. Those mailers may not make the phone ring. You may get nothing but voicemail when you make calls. Etc. However, not doing these things pretty much guarantees that you won’t get work. On the other hand, maybe an art buyer sees your workbook.com listing and loves your work, but doesn’t have a project right for you now; but in 10 months, she does. You wouldn’t have the project if you never put your mini-portfolio there in the first place.

Patience. And persistence. In my case, I believe each podcast will get better. This one is better than the first and now I even know what to do when the feed gets hosed.

Deep breath. You marketing is paying off already, even if you don’t see it happening today.

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