After years of doing the BAP Manuals bi-monthly (that is, every-other month), I am switching to making them a monthly offering. And, in the doing, they are no longer doing to be offered as a freebie. I know this is hard for some of you to read, but I’m simply unable to give away as much as I have been. Like all businesses, BAP is facing increased costs, etc., and besides, now that I am a lawyer, the Manuals can contain more valuable information than ever before.
The culture of “free” has hit all of us. I get many calls and emails asking for help (both legal and marketing) and, when I say “I can’t answer for free” I far too often get an angry reply like “What do you mean it will cost money?!” Not always, of course, but too often and more and more. Also, there are more and more “free” and “low cost” resources in the photo world offered by companies who make their livings selling other products and services (like websites and lists, etc.). I don’t fault those companies for what they are doing–they are being smart businesses, but I’m not going to try and compete with them either.
The reality is, like everyone, I have to make a living. The information I provide is my product, I’m a specialist who has devoted my professional life to photographer (and other creative pro) marketing and business issues, and I can’t afford to give it away any more.
So, here is the scoop: you can still get the Manuals for free, if you purchase the BAP2Go app ($59.99). You can get the app for the iPhone or the Android. If you purchase the app, you will not only get the Manuals, you will also get free Creative Lube podcasts and other materials. Basically, it’s a one-time cost for long-term benefits.
The other option is to subscribe to the Manuals. You can do that either monthly or annually, using the PayPal button below. Please remember to enter the email address where you wish to receive the Manual, as I know many people use a different address for PayPal.