I’ve found, pretty consistently (though, as always, there are exceptions) that the more one reads (be that the classical visual method or the newer audio version), the better her/his creative is. However, many creatives have reading disabilities like dyslexia and so they miss out on a lot of the material out there they would actually like to read. Now Jott.com offers an RSS feed reading service. You call Jott, name your feed, and it reads it aloud to you. This way you can keep up with all sorts of blogs and news services you may have been skipping.