Judy Herrmann

Judy is the immediate past President of ASMP and one incredibly smart woman. And funny. And massively compassionate. And kind. I’ve been lucky enough to work with her as a part of ASMP’s Strictly Business events, and in that time, we have also become friends. 

For the past couple of years she has been lecturing on managing change, a topic she covered at SB2 beautifully, and now she is offering personal consultations on the topic. What she does and what I do bookend quite well together–she helps the individual photographer work through her/his blocks decide what s/he really wants to be (including the kind of work s/he wants to do and for what reasons)–sort of defining the there in “I want to be there, but I am stuck here”; I help that photographer then get there through her/his marketing. 

Sure, we overlap in what we do, but we share very similar basic philosophies and I know that if someone works with Judy, s/he is going to get great help. If that photographer later comes to me for my help, I will know that s/he has already done a lot of the hard work and will (probably) be ready to work whatever plan we devise in our work together. 

I encourage any of you who are feeling frustrated or stuck in your photo careers to contact Judy directly to see if she can help. I bet she can. 

4 Replies to “Judy Herrmann”

  1. Judy is rad. She was so much fun to talk to at SB2 (which is also rad and bummer if you missed it), her advice to Valdese and I running the business together has really helped out.

    I must also give you big ups Leslie, your solid advice has helped my career grow in the direction that I wanted it to.

    Although this is a slowish year for everyone virtually all the jobs I got this year have been in the style I’ve established in my branding.

    Many times I’ve been asked to light my commercial work the same way as my o faces. It’s a roller coaster year but a fun one.

  2. Leslie, thanks for the suggestion. I’ve worked with Judy now and have to say it was the best. She really helped me by asking the hard questions. Some I had thought about, but never really delved into. Some I had not even considered…but found they were some of the reasons I and my business felt stagnant.

    Her consulting was worth every penny. It has really transformed how I think of my business and what I am doing.

    Thank You Leslie…and more importantly Thank You Judy!

    Cheers,
    Rick

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