Here’s an interesting idea–the end of advertising agencies? There has been talk by many (large) companies about moving advertising in-house–not just the media but the creative as well. This makes a lot of sense for the companies involved. What will it mean for creative vendors like photographers?
3 Replies to “The end of agencies?”
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it’s something that companies are doing and have been doing for a little while. its then up to the company on how each one individually feels about the creative process.
there’s a rather large company that my friend was the in-house art director for and they didn’t value art or the creative process. they had gone from have an agency handle both media and creative to moving in-house to help save costs , along with many other reasons. after they got the results that they weren’t being received nearly as well from the in-house department as compared to when the agency handled it , they actually took a look at it and decided : its cheaper in-house. they didn’t care about the return. they didn’t care about the quality coming out. they only cared about the money saved up front, not the return on investment.
now that’s of course only one company and their one decision to do so, but i’m guessing it’s not the only occurrence of this happening.
ps: because of their decision NOT to go back to the agency that had done things 10x better than in-house did (with their added restrictions) my friend quit the company to go freelance and is doing better than he’s ever done working for ‘the man’.
Rocksteady,
Danno~
The “Advertising Age” story was interesting. The one word that was repeated throughout the story was “relationship.” It’s the one thing that we can’t do without.
it’s a cycle – Agencies are expensive, uncontrollable and don’t always seem to understand our business. They seem to add another level of slow response to a cycle. Yeah their creative can be good but I’m not always sure it’s on target. And those branding ads – do they do anything at all?
Let’s pull it in house to save money and so we can be sure they respond quickly and understand our strategy and our product much better. THe creative seems ok – nearly as good as the agencies.
Hey – we have this really important product that has to break through big. I’ve gotten to know all the guys on the 3rd floor and I don’t think there up to it. Who’s the hot agency since we pulled everything in house? Hire the real creative one with pharma experience.
and again, and again, and again.