Swag rules

I’ve written about promo products as an effective tool in my new book. Seems swag is even better than I knew at the time! We all love to get stuff and it (apparently) works. 

Of course, if you are going to do swag-ish stuff, you are probably going to have to restrict your list some. I think that is an added benefit to sending promo items. When you have to cull your list, it forces you to do more research as to what targets are really best for you. A tighter, better edited list will improve your results.

Put a fork in it

I’m originally from Columbus, Ohio. One of the names everyone in advertising there knows is Artie Isaac. Artie is an odd mix of AE and creative, with a twisted mind and a firm called Young Isaac. If you saw an ad with a bad/good pun or wacky visual, more than likely it came from Young Isaac. My only complaint about Y/I was that they were occasionally, um, budgetally-challenged, shall we say, when it came to photography at least. But still, lots of good creative has come from the minds at Y/I.

Artie also apparently has a blog and a new book. One of this blog’s readers, Jason Meyer, sent me Artie’s post for today. It’s definitely worth sharing.

How not to get a consultant

Here are a few things you should say if you want to make sure a consultant will never want to work with you…

1. “I have a marketing budget of $1500 for the next year.”

2. “I’ll pay you a cut from a big project that you bring me!”

3. “I shoot everything and clients need to know that!”

4. “I have to show the industrial work–that’s my bread and butter–so tell me how else I can get the outdoor lifestyle work I want to get without taking the industrial off my website and out of my book.”

5. “Teach my wife how to be my rep.”

6. “I want to do as little marketing as possible.”

7. “I can make my own website.” (or promos)

8. “Pizza is good enough for me, it should be good enough for my clients.”

9. “I love my photo-vest!”

10. “I don’t like people.”

No excuses

If you are a US citizen, go vote. No excuses for rain (it’s raining here in SoCal!), cold, busy schedule, or whatever. Just be a responsible citizen and vote.

Thanks for your patience

…the new Creative Lube is up. Get it here or on iTunes (free, but donations are happily accepted). This one is on failing…and no, it is not a downer.

 

I really appreciate your patience. Between law school and moving onto a new MacBook, getting this one done took longer than usual. My bad!

Halloween

It’s Friday, and Halloween…what excuse do you have for not doing somethin’ silly and scary? Here’s what I did. There’s a costume contest at lunch here at school, so I thought I’d participate. I’m a Maverick, doncha know!

(Btw, it seems that my hair refuses to get big, no matter how much I tease it)

DRR Shutting its doors

It’s sad news that Digital Railroad is shutting its doors. They were good people who meant well. Unfortunately, I don’t think they focused on the right people. They paid a lot of attention to photographers, but not as much (at least it looked like it from the outside!) to the photo-buyers. I had to use the DRR interface twice to judge the APA contest and both times it was awkward and confusing to build a lightbox, order the images in the box, etc. I’m no technical geek, but I’m not a total n00b either. I had concerns about that and when I was approached by them personally about my advocation for Livebooks, I told them I didn’t think that they were in the same department as LB. To me, as an end-user like a photo-buyer, DRR was a stock image library system company whereas Livebooks is a website design company. 

Maybe, technically, DRR was superior to anything out there, but it looked less than slick. I think that bit them in the butt a lot. Image counts for a hell of a lot in this industry.

But, as I said earlier, the people meant well and were sincere in their desire to help photographers. I hope they manage to shut down with grace and without screwing over those who stuck with them to the end. And I hope all the DRR people land on their feet.

*****UPDATE: Apparently my hopes aren’t gonna happen. They’re shutting down their servers in less than 24 hours and seriously screwing their clients. Note I didn’t write “ex-clients” because the photographers have the expectation of being active clients until they get their files moved.

Shame on DRR for acting like this–it shows a totally self-centered way of thinking. Okay, so your company is eff’ed, that doesn’t mean you need to drag others down on your way out.

Creative Lube…soon

I want to apologize for being a couple of days late releasing another Creative Lube podcast. I have been completely swamped at school (just turned in a 14-page paper and have another important assignment due Thursday). However, I promise it will be done soon. I always think it is better to delay and keep the quality than to rush and release something half-assed. 

Now if it’s half-assed just because it is, well, I guess I have no excuse. 😉

Thanks for your patience!

Good for the authors!

The Authors’ Guild just reached a settlement with Google that will give them a nice chunk of change and help establish a registry so that their works aren’t ripped off in the future. This sounds like a good compromise, at least on the surface (I have not read ANY details).