Author: Leslie

The topic for the brand new Creative Lube podcast is Social Networking. You can get it on iTunes or here (both free, but why not make an offering…yes, that is a shameless plug for donations).

In law school, one of the very first things they teach you is that the law is not even close to black and white–it’s an interpretation of meanings and previous decisions. Thus, when someone asks “is this legal” lawyers have to do their best to figure out at what the courts will probably think, in this particular set of circumstances. Stating “This is THE law” is the equivalent of nailing jell-o to a board–it’s probably only going to hold true for an instant. 

This sort of explains why you photographers so often hear things like “It’s better to get a release” rather than “Here are the exact rules for needing one.” It’s an attempt to give you the best chance at avoiding a law suit–not winning or losing one, just avoiding one altogether. Because law suits are expensive and sometimes, even when you are think you are safe, the case will go to trial (that is, the courts won’t dismiss it right off). 

Like this one. This woman posted a video on YouTube of her kid dancing to a Prince recording. The record company is suing her for copyright infringement. Most people would have thought that had to be some kind of fair use, and the courts may interpreted it as such, but in the meantime, she and the record company are spending a lot of money to litigate the issue. 

Moral? Use best practices and get your legal advice from a lawyer when it comes to your contracts, releases, etc. Don’t rely on advice from other photographers on forums for this stuff.

Tonight the San Diego APA chapter is having a meeting to discuss personal vision and getting work. The event is being hosted by and features Tim Mantoani. I just love his personal project of shooting photographers with their famous images. Check it out.

He has more about the project on his blog (link on his site). Worth reading, though the sad news is that he shoots very large polaroids…and we all know what that means…

As I’ve mentioned several times on this blog and in the emails I’ve sent to my list members, I’m starting law school…this week, in fact. Yesterday I had registration activities and picked up my books, Thursday is orientation, and Friday I start the Intro to Legal Skills class that goes through next Wednesday. The substantive courses start that Thursday. 

I mention this because my email and phone have been quite active lately with photographers looking for one-on-one help. It’s just killing me, but I am not able to work with any new clients…probably for the first academic year. The estimated time required for courses and studying, per week, is 50-60 hours. Add in commuting time and a few other necessities, and there simply is not enough time for me to give to a client. So, no client-based income for me for the next 8 months. Ouch.

This is very hard for me to do. I want to help. There is a reason I chose to be a consultant. I hope my legal degree will permit me to serve you all better in the future. It is all about helping the community for me…and making a living, of course.

This is why I’ve been finishing my book (it’s at the editor’s now and the designer is working on the cover) and created the video presentations I am selling on the Parts Department page of my site. It is also why I intend to continue blogging about the photo industry here, producing the Creative Lube podcasts (on iTunes–new one very soon!), and writing the Manuals. I am not abandoning the community–far from it–but I do have to say “no” to the actual one-on-one consulting for now. 

I hope you all understand.

In a related point, my income will be entirely based on the passive income generated by the books, presentations, t-shirts, and any donations you’d care to make (go to the main page of the Super Premium blog for how to do that). So please, buy stuff, or I’m going to have to start selling advertising on all these outlets. Ew! 🙂

 

Seriously, though, I share this reality about my income because I hope that you all will understand that the lost income is part of the investment I am making in myself, and thus, in my business. Just like buying a new computer or a better website costs money, so does not working so that you can take classes to improve yourself (both cost of the classes and lost time to work). My business will be the better for the investment. So the next time you think about how much you’d spend to go to, say Santa Fe or Maine for a workshop, and you think about the lost work time, think instead about how much more you will bring to the projects AFTER the classes. Invest in yourself more than you invest in your equipment.

According to Seth Godin, the next two weeks are the slowest*, traditionally. I think that’s probably true in our industry too. Rather than complaining about the phone not ringing, why not take this time to rev up your marketing? What marketing tasks could you accomplish? How about…

• start a new blog
• shoot something every day for the next 14 days for your blog (a connected min-project)
• change up your website images
• clean up/update your list(s)
• segment your lists better
• develop lists of great promo ideas for each segment of your list
• plan a trip to another city (or a couple) to show your book (take the trip some other time, though)
• plan a new promo campaign and get it to the printers
• brainstorm personal projects
• evaluate where you are on your goals for the year and re-tool as needed to get there

Those are just a few ideas. I bet you can come up with a bunch more.

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* not for me–I have registration and get my books today and it’s my birthday. 🙂

Seth Godin nails it again. Photographers everywhere need to read this post and pay particular attention to what he says about price near the end.

I just love it when I hear stories like this one from Scott Shepard. He shot for himself, and the results got him a new client.

Things like this happen more than a lot of photographers realize, but in the past they often did not get talked about very much. People saw them as random luck, almost. Truth is, when you shoot for yourself, you make your best work and that will sell your vision better than anything contrived for someone else.

Blogs are helping to get that truth out more and more. Woo hoo!

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Btw, most of you know I make it a policy not to work weekends. However, as I start school next week (registration on Monday), I’m more likely to be posting now on off days or odd hours. Just FYI.

Sometimes it’s fun just to play. This is one of those times. 

Create your own!

While mine’s not perfect of course (I have big smile lines and a third earring on one side) I did manage to whimsically recreate my new hair color and bangs:

 

   (hat tip to adland for the link)

Rob Haggart has another interesting post on his blog today. He interviewed Ryan Schick, a photo editor at Portfolio.com (Condé Nast) who shared lots of helpful information. You should read the whole post, but I did want to highlight a couple of things. 

First, blogs are gaining traction for photographer marketing.

Second, when he talks about print portfolios, remember he is talking about for editorial only. They are still quite important for advertising marketing.

And third, if you are calling/emailing more than once a day (without getting a response and thus replying), you are stalking your target. Stop it. It’s incredibly bad form. Quote from Mr. Schick:

What started as a recommendation and an appointment to view his body of work turned into a multiple-times-per-day phalanx of phone calls and emails [from the photographer]. By the time the actual appointment to meet came around I had frankly grown exasperated by his persistence and for better or worse was uninterested in the actual meeting.

Sometimes it’s easy to forget that these people are very busy and your call or email is not a priority for them. That’s not them being rude, that’s them taking care of what they need to first. I bet when you are busy you don’t immediately call back or reply to an email from an assistant who contacts you about a possible gig. You’ve got other fish to fry and you’ll get to it when you have the time. Same for these people. So no more than one attempt at contact per day at the absolute maximum. No more than twice a week is probably better.

During SB2 I mentioned that hand writing thank you notes can go far to connecting you, positively, with your targets and clients. Some people looked at me like I was nuts and several said that they thought an email would do. While an email is better than nothing, I still like the hand written notes. Seth Godin has an interesting post on the same topic today. In it he suggests that many people use technology to distance themselves from their customers. Could be, rabbit.