Is it print or electronic?

In Esquire’s case, the answer is, apparently, both. According to this AP article, Esquire is releasing an issue with an “electronic ink” cover that flashes images and text. Inside, Ford has a spread that uses the same technology to show one of its cars. 

What does this mean for print in the future? And what does it mean for photographers whose images may be part of a flashing electronic ink ad in a print pub?

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