I recently wrote a piece for a publication on managing one’s online persona as an important part of marketing. Seems like a natural topic for me, of course, but the (online) publication is for young/new lawyers. I was excited to write this piece, and a little challenged because I knew I needed to be aware of the alternate lexicon of the readers–that is, lawyers don’t have the same baseline understanding of marketing as commercial photographers do. I was doing my usual work, but differently and for a different audience.
Why am I bringing this up? Because it serves as an example of how reaching outside of your traditional circle is not only possible, it’s energizing. My knowledge from my photo-marketing life translates to my new lawyer-to-be life here. The intersection presents new possibilities for me moving forward. Your abilities as a photographer can transfer to a new reality for you as well.
Your existing skills open doors you probably haven’t realized or considered, but you should–new tools and techniques (hello, motion!) and, by extension, markets. Your vision is about the whole you and that has a lot of intersecting points. You have evolved with time and you have a multifaceted reality. Let your work reflect those facets, not be bound up by what you have done but rather show the complexity of the whole you, now and looking forward.